Introduction to advertising and promotion : an integrated marketing communications prespective
By: Belch, George Edward.
Contributor(s): Belch, Michael A.
Material type:
BookPublisher: Chicago, Ill. : Irwin, 1995Edition: 3rd ed.Description: 762 p.Call No.:
HF5823
B442I 1995
Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETING
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 B442I 1995 (Browse shelf) | Available | 197934 |
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