Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty
By: Burnett, John.
Contributor(s): Moriarty, Sandra Ernst.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice-Hall, c1998Description: 659 p. : col. ill.ISBN: 0132690853.Call No.:
HF5415.123
B876I
Subject(s): COMMUNICATION IN MARKETING | ADVERTISING CAMPAIGNSBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 B876I (Browse shelf) | Available | 200307030044 | |
| Main Campus Book Shelves | HF5415.123 B876I (Browse shelf) | Available | 290920010013 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.123 B726P A practical guide to integrated marketing communications | HF5415.123 B876I Introduction to marketing communication : | HF5415.123 B876I Introduction to marketing communication : | HF5415.123 B876I Introduction to marketing communication : | HF5415.123 B876P Promotion management | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references and index
There are no comments for this item.