Brand asset management : driving profitable growth through your brands
By: Davis, Scott M.
Material type:
BookPublisher: San Francisco, Calif. : Jossey-Bass, 2000Description: 265.ISBN: 0787950777.Call No.:
HD69 .B7
D384B
Subject(s): BRAND NAME PRODUCTS | PRODUCT MANAGEMENT | BRAND NAME PRODUCTS -- UNITED STATES | PRODUCT MANAGEMENT -- UNITED STATES
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 D384B (Browse shelf) | Available | 280920000026 |
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