Classic failures in product marketing : marketing principles violations and how to avoid them
By: Hendon, Donald W.
Material type:
BookPublisher: Westport, Conn. : Quorum, 1989Description: 205.Call No.:
HF5415.15
H462C
Subject(s): MARKETING -- UNITED STATES | PRODUCTION MANAGEMENT -- UNITED STATES
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.15 H462C (Browse shelf) | Available | 91067 | |
| Main Campus Book Shelves | HF5415.15 H462C (Browse shelf) | Available | 91068 |
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| HF5415.15 G545A Authenticity : | HF5415.15 G545A Authenticity : | HF5415.15 G672P 2006 The product manager's handbook / | HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them | HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them | HF5415.15 H577C The creative priority : driving innovative business in the real world | HF5415.15 K563P Packaging makeovers : |
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