Retail power plays : from trading to brand leadership : strategies for building retail brand value

By: Wileman, Andrew.
Contributor(s): Jary, Michael.
Material type: materialTypeLabelBookPublisher: Hampshire : Macmillan Business, 1997Description: 280.Call No.: HD69 .B7 W543R Subject(s): BRAND NAME PRODUCTS | RETAIL TRADE -- MANAGEMENT
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