Experiential marketing : how to get customers to senes, feel, think, act, and relate to your company and brands

By: Schmitt, Bernd H.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Free Press, 1999Description: 280.ISBN: 0684854236.Call No.: HF5415.13 S354E Subject(s): BRAND NAME PRODUCTS -- MARKETING | CORPORATE IMAGE
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HF5415.13 S354E (Browse shelf) Available 170320010030

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