Market leadership strategies for service companies : creating growth, profits, and customer loyalty

By: Terrill, Craig.
Contributor(s): Middlebrooks, Arthur.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business, 2000Description: 268.ISBN: 0844224413.Call No.: HD9980.5 T477M Subject(s): SERVICE INDUSTRIES -- MARKETING -- MANAGEMENT
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