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Product design and corporate strategy : managing the connection for competitive advantage

By: Blaich, Robert.
Contributor(s): Blaich, Janet.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : McGraw-Hill, 1993Description: 191.Call No.: HF5415.153 B524P Subject(s): NEW PRODUCTS -- UNITED STATES -- MANAGEMENT | PRODUCT MANAGEMENT -- UNITED STATES | DESIGN, INDUSTRIAL -- UNITED STATES
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Main Campus
Book Shelves 		HF5415.153 B524P (Browse shelf) Available 136702

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