Driving brand value : using integrated marketing to manage profitable stakeholder relationships
By: Duncan, Tom.
Contributor(s): Moriarty, Sandra.
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, 1997Description: 284.Call No.: HF5415.13 D862D Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENT | BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENT -- CASE STUDIES | CORPORATE IMAGE -- CASE STUDIESCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 D862D (Browse shelf) | Available | 50420000020 |
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