Marketing scales handbook : a compilation of multi-item measures volume III / Gordon C. Bruner II, Paul J. Hensel
By: Bruner II, Gordon C.
Contributor(s): James, Karen E | Hensel, Paul J.
Material type:
BookPublisher: Chicago, Ill. : American Marketing Association, 2001Description: 1651 p.ISBN: 0877572909.Call No.:
HF5415.3
B786M
Subject(s): MARKETING RESEARCH -- STATISTICAL METHODS -- HANDBOOKS, MANUALS, ETC | SCALING (SOCIAL SCIENCES) -- HANDBOOKS, MANUALS, ETC
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 B786M (Browse shelf) | Available | 251020010033 |
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