Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
By: Perreault, William D., Jr.
Contributor(s): McCarthy, E. Jerome.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 14th ed. , international ed.Description: 815 p. : col. maps, col. ill. + 1 CD-ROM.ISBN: 0071121102.Call No.:
HF5415.13
P477B 2002
Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 P477B 2002 (Browse shelf) | Available | 200308200031 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.13 P473P 2003 A preface to marketing management / | HF5415.13 P473P 2003 A preface to marketing management / | HF5415.13 P477B 2002 Basic marketing : | HF5415.13 P477B 2002 Basic marketing : | HF5415.13 P477B 2002 Basic marketing : | HF5415.13 P477B 2005 Basic marketing : | HF5415.13 P537M 1998 Market-led strategic change : transforming the process of going to market |
Includes bibliographical references and indexes
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