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Asian branding : a great way to fly / Ian Batey

By: Batey, Ian.
Material type: materialTypeLabelBookPublisher: Singapore : Prentice Hall, 2002Description: 412 p. : ill. (some col.).ISBN: 0130664669.Call No.: HD69 .B7 B373A Subject(s): BRAND NAME PRODUCTS -- ASIA -- MARKETING | BRAND NAME PRODUCTS -- ASIA -- MANAGEMENT | ADVERTISING -- BRAND NAME PRODUCTS -- ASIA | PRODUCT MANAGEMENT -- ASIABibliography, etc. Note: Includes index
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Main Campus
Book Shelves 		HD69 .B7 B373A (Browse shelf) Available 200204190068

Includes index

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