A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H., Jr.
Material type:
BookSeries: Irwin series in marketing.Publisher: Burr Ridge, Ill. : Irwin, c1997Edition: 7th ed.Description: 368 p. : ill.ISBN: 0256202818.Call No.:
HF5415.13
P473P 1997
Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 P473P 1997 (Browse shelf) | Available | 200205220701 |
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| HF5415.13 P473M 2001 Marketing Management : | HF5415.13 P473M 2009 Marketing management : | HF5415.13 P473P 1991 A preface to marketing management | HF5415.13 P473P 1997 A preface to marketing management / | HF5415.13 P473P 1997 A preface to marketing management / | HF5415.13 P473P 1997 A preface to marketing management / | HF5415.13 P473P 2003 A preface to marketing management / |
Includes bibliographical references and indexes
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