Marketing research : an applied orientation / Naresh K. Malhotra
By: Malhotra, Naresh K.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 2nd ed.Description: 890 p. : ill.ISBN: 0131257331.Call No.: HF5415.2 M343M 1996 Subject(s): MARKETING RESEARCH | MARKETING RESEARCH -- METHODOLOGYBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 M343M 1996 (Browse shelf) | Available | 200205220823 |
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HF5415.2 M343B Basic marketing research : | HF5415.2 M343B 2002 Basic marketing research : | HF5415.2 M343M Marketing research : an applied orientation | HF5415.2 M343M 1996 Marketing research : | HF5415.2 M343M 2004 Marketing research : | HF5415.2 M343M 2004 Marketing research : | HF5415.2 M343M 2010 Marketing research : |
Includes bibliographical references and index
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