The practice of marketing management : analysis, planning, and implementation / William A. Cohen
By: Cohen, William A.
Material type: BookPublisher: New York, N.Y. : Macmillan Pub. Co., c1991Edition: 2nd ed.Description: 693 p. : ill.ISBN: 0023231718.Call No.: HF5415.13 C633P 1991 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 C633P 1991 (Browse shelf) | Available | 200205230483 |
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HF5415.13 C527C The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending | HF5415.13 C633M 2005 The marketing plan / | HF5415.13 C633M 2005 The marketing plan / | HF5415.13 C633P 1991 The practice of marketing management : | HF5415.13 C667M Marketing strategy and management | HF5415.13 C674M 1996 Marketing : making the future happen | HF5415.13 C726M Marketing for entrepreneurs : |
Includes bibliographical references and index
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