Principles of marketing / Joel R. Evans, Barry Berman

By: Evans, Joel R.
Contributor(s): Berman, Barry.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Edition: 3rd ed.Description: 521 p. : maps, col. ill. + 1 diskette.ISBN: 0023347015.Call No.: HF5415 E926P 1995 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and indexLocal Note(s): 1 master
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HF5415 E926P 1995 (Browse shelf) Available 200205310014

Includes bibliographical references and index

1 master

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