Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle

By: Dillon, William R.
Contributor(s): Madden, Thomas J | Firtle, Neil H.
Material type: materialTypeLabelBookSeries: Irwin series in marketing.Publisher: Homewood, Ill. : Irwin, c1993Description: 556 p. : ill.ISBN: 0256081123.Call No.: HF5415.2 D544E Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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HF5415.2 D544E (Browse shelf) Available 200206060057

Includes bibliographical references and index

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