Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle
By: Dillon, William R.
Contributor(s): Madden, Thomas J | Firtle, Neil H.
Material type: BookSeries: Irwin series in marketing.Publisher: Homewood, Ill. : Irwin, c1993Description: 556 p. : ill.ISBN: 0256081123.Call No.: HF5415.2 D544E Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 D544E (Browse shelf) | Available | 200206060057 |
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HF5415.2 C768M Marketing research for managers | HF5415.2 C768M 1996 Marketing research for managers | HF5415.2 D472M Methods beyond interviewing in qualitative market research / | HF5415.2 D544E Essentials of marketing research / | HF5415.2 D544M 1994 Marketing research in a marketing environment / | HF5415.2 D544M 1994 Marketing research in a marketing environment / | HF5415.2 D544T 1990 Test bank to accompany marketing research in a marketing environment / |
Includes bibliographical references and index
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