How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton
By: Cheverton, Peter.
Material type:
BookSeries: If you're so brilliant.Publisher: London : Kogan Page, 2002Description: 180 p. : ill.ISBN: 0749437286.Call No.:
HD69 .B7
C438H
Subject(s): BRAND NAME PRODUCTS | PRODUCT MANAGEMENTBibliography, etc. Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 C438H (Browse shelf) | Available | 200206270125 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HD69 .B7 C376E eBrands : building an internet business at baeakneck speed | HD69 .B7 C422C The cult of the luxury brand : | HD69 .B7 C438H How come your brand isn't working hard enough? : | HD69 .B7 C438H How come your brand isn't working hard enough? : | HD69 .B7 C438L Luxury brand management : | HD69 .B7 C438L Luxury brand management : | HD 69 .B7 C438L 2012 Luxury brand management : |
Includes index
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