Principles of service marketing and management / Christopher Lovelock, Lauren Wright

By: Lovelock, Christopher.
Contributor(s): Wright, Lauren.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed. , international ed.Description: 436 p. : ill. (some col.).ISBN: 0130950122.Call No.: HD9981.5 L683P 2002 Subject(s): SERVICE INDUSTRIES -- UNITED STATES -- MARKETING | SERVICE INDUSTRIES -- UNITED STATES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HD9981.5 L683P 2002 (Browse shelf) Available 200304240131
Main Campus
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HD9981.5 L683P 2002 (Browse shelf) Available 200408130118

Includes bibliographical references and index

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