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Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler

By: Smith, Shaun.
Contributor(s): Wheeler, Joe.
Material type: materialTypeLabelBookPublisher: London : Financial Times Prentice Hall, 2002Description: 254 p. : ill.ISBN: 0273661957.Call No.: HF5415.5 S647M Subject(s): CUSTOMER RELATIONS | RELATIONSHIP MARKETING | CUSTOMER IOYALTYBibliography, etc. Note: Includes index
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Main Campus
Book Shelves 		HF5415.5 S647M (Browse shelf) Available 200303220067

Includes index

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