The fall of advertising and the rise of PR / Al Ries and Laura Ries
By: Ries, Al.
Contributor(s): Ries, Laura.
Material type:
BookPublisher: New York, N.Y. : HarperCollins, c2002Description: 295 p. : ill.ISBN: 0060081988.Call No.:
HF5823
R537F
Subject(s): ADVERTISING | BRAND NAME PRODUCTS | PUBLIC RELATIONSBibliography, etc. Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 R537F (Browse shelf) | Available | 200303220037 |
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Includes index
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