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Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor

Contributor(s): Iacobucci, Dawn [ed.] | Northwestern University. Kellogg Marketing Faculty.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Wiley, c2001Description: 427 p. : ill.ISBN: 047135399X.Call No.: HF5415 K444 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415 K444 (Browse shelf) Available 200303250009

Includes bibliographical references and index

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