Marketing management / Philip Kotler

By: Kotler, Philip.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 11th ed. , international ed.Description: 706 p. : col. ill.ISBN: 0130497150.Call No.: HF5415.13 K674M 2003 Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.13 K674M 2003 (Browse shelf) Available 200401140259
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Includes bibliographical references and indexes

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