Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
By: Bearden, William O.
Contributor(s): Ingram, Thomas N | LaForge, Raymond W.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Edition: 3rd ed. , international ed.Description: 596 p. : col. ill.ISBN: 0072322977.Call No.:
HF5415.1
B427M 2001
Other title: Marketing : principles and perspectives.Subject(s): MARKETING -- UNITED STATESBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.1 B427M 2001 (Browse shelf) | Available | 200304260014 |
Includes bibliographical references and indexes
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