Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush

By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 4th ed.Description: 642 p. : col. ill. + 1 CD-ROM.ISBN: 0131202642.Call No.: HF5415.2 B876M 2003 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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