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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci

By: Churchill, Gilbert A., Jr.
Contributor(s): Iacobucci, Dawn.
Material type: materialTypeLabelBookPublisher: Australia : South-Western/Thomson Learning, c2002Edition: 8th ed.Description: 1006 p. : ill.ISBN: 0030331013.Call No.: HF5415.2 C487M 2002 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexes
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HF5415.2 C487B 2004 Basic marketing research / HF5415.2 C487M 1991 Marketing research : methodological foundations HF5415.2 C487M 1995 Marketing research : methodological foundations HF5415.2 C487M 2002 Marketing research : HF5415.2 C487M 2002 Marketing research : HF5415.2 C487M 2005 Marketing research : HF5415.2 C487M 2005 Marketing research :

Includes bibliographical references and indexes

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