The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo

By: Cappo, Joe.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : McGraw-Hill, c2003Description: 260 p. : ill.ISBN: 0071403159.Call No.: HF5821 C366F Subject(s): ADVERTISING | ADVERTISING -- UNITED STATESBibliography, etc. Note: Includes bibliographical references and index
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HF5821 C366F (Browse shelf) Available 200407060064

Includes bibliographical references and index

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