Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 K444S 2003 (Browse shelf) | Available | 200307310097 | |
City Campus Book Shelves | HD69 .B7 K444S 2003 (Browse shelf) | Available | 200308210016 |
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HD69 .B7 K444 Kellogg on branding : | HD69 .B7 K444B The breakaway brand : | HD69 .B7 K444B 2008 Best practice cases in branding : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : |
Includes bibliographical references and index
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