Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed. , international ed.Description: 788 p. : ill.ISBN: 0131105833.Call No.: HD69 .B7 K444S 2003 Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HD69 .B7 K444S 2003 (Browse shelf) | Available | 200307310097 | |
City Campus Book Shelves | HD69 .B7 K444S 2003 (Browse shelf) | Available | 200308210016 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HD69 .B7 K444B The breakaway brand : | HD69 .B7 K444B 2008 Best practice cases in branding : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : | HD 69 .B7 K444S 2008 Strategic brand management : building, measuring, and managing brand equity / |
Includes bibliographical references and index
There are no comments for this item.