Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed. , international ed.Description: 788 p. : ill.ISBN: 0131105833.Call No.:
HD69 .B7
K444S 2003
Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
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| Main Campus Book Shelves | HD69 .B7 K444S 2003 (Browse shelf) | Available | 200307310097 | |
| City Campus Book Shelves | HD69 .B7 K444S 2003 (Browse shelf) | Available | 200308210016 |
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Includes bibliographical references and index
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