Consumer behavior : a framework / John C. Mowen, Michael S. Minor

By: Mowen, John C.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001Description: 354 p. : ill., map.ISBN: 0130169722.Call No.: HF5415.32 M683C Subject(s): CONSUMER BEHAVIORBibliography, etc. Note: Includes bibliographical references and index
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HF5415.32 M683C (Browse shelf) Available 200307310128

Includes bibliographical references and index

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