Marketing plans : how to prepare them how to use them / Malcolm McDonald
By: McDonald, Malcolm.
Material type: BookPublisher: Oxford : Butterworth-Heinemann, 2002Edition: 5th ed.Description: 630 p. : ill. (some col.).ISBN: 0750656255.Call No.: HF5415.13 M322M 2002 Subject(s): MARKETING | MARKETING -- PLANNINGBibliography, etc. Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 M322M 2002 (Browse shelf) | Available | 200308150019 |
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HF5415.13 M322C Cases in strategic marketing management : an integrated approach | HF5415.13 M322M The marketing plan in colour : | HF5415.13 M322M The marketing plan in colour : | HF5415.13 M322M 2002 Marketing plans : | HF5415.13 M322M 2003 Marketing plans : | HF5415.13 M322R Retail marketing plans : how to prepare them how to use them | HF5415.13 M326S Strategic market planning : a blueprint for success |
Includes index
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