Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne
By: Christopher, Martin.
Contributor(s): Payne, Adrian | Ballantyne, David.
Material type: BookPublisher: Oxford : Butterworth-Heinemann, 2002Description: 242 p. : ill.ISBN: 0750648392.Call No.: HF5415.55 C474R Subject(s): RELATIONSHIP MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.55 C474R (Browse shelf) | Available | 200308150021 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF5415.55 B372P Principles of customer relationship management / | HF5415.55 B377L Leading through relationship marketing : | HF5415.55 B527C Customer equity : | HF5415.55 C474R Relationship marketing : | HF 5415.55 C474R Relationship marketing : | HF5415.55 C862C 2015 Customer-centric marketing : | HF5415.55 D662S Strategic market relationships : |
Includes bibliographical references and index
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