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Marketing : best practices / K. Douglas Hoffman ... [et al.]

Contributor(s): Hoffman, K. Douglas.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2003Edition: 2nd ed.Description: 647 p. : col. ill.ISBN: 0030349990.Call No.: HF5415 M374 2003 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415 M374 2003 (Browse shelf) Available 200312180194

Includes bibliographical references and index

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