Marketing communications : contexts, strategies and applications / Chris Fill

By: Fill, Chris.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times/Prentice Hall, 2002Edition: 3rd ed.Description: 790 p. : ill. (some col.).ISBN: 0273655000.Call No.: HF5415.123 F544M 2002 Subject(s): COMMUNICATION IN MARKETING | MARKETING CHANNELS | SALES PROMOTIONBibliography, etc. Note: Includes bibliographical references and index
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HF5415.123 F544M 2002 (Browse shelf) Available 200309110107
Main Campus
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HF5415.123 F544M 2002 (Browse shelf) Available 200309110108

Includes bibliographical references and index

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