Marketing in the digital age / John O'Connor, Eamonn Galvin

By: O'Connor, John, 1960-.
Contributor(s): Galvin, Eamonn | O'Connor, John, 1960-. Marketing and information technology : the strategy, application and implementation of IT in marketing | Galvin, Eamonn. Marketing and information technology : the strategy, application and implementation of IT in marketing.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times/Prentice Hall, 2001Edition: 2nd ed.Description: 216 p. : ill.ISBN: 0273641956.Call No.: HF5415.1265 O266M 2001 Subject(s): INTERNET MARKETINGGeneral Note: Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997Bibliography, etc. Note: Includes bibliographical references and index
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HF5415.1265 O266M 2001 (Browse shelf) Available 200309110118

Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997

Includes bibliographical references and index

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