Consumer behavior : buying, having, and being / Michael R. Solomon

By: Solomon, Michael R.
Material type: materialTypeLabelBookSeries: The Prentice Hall international series in marketing.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 5th ed.Description: 554 p. : col. ill.ISBN: 013091360X.Call No.: HF5415.32 S646C 2002 Subject(s): CONSUMER BEHAVIORBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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