Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type: BookPublisher: Australia : Thomson/South-Western, c2003Edition: 3rd ed.Description: 773 p. : col. ill.ISBN: 0324113803.Call No.: HF5821 O384A 2003 Subject(s): ADVERTISING | ADVERTISING MEDIA PLANNINGBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5821 O384A 2003 (Browse shelf) | Available | 200309180011 |
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Includes bibliographical references and indexes
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