Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5821 O384A 2003 (Browse shelf) | Available | 200309180011 |
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HF5821 N596A Advertising cultures : | HF5821 O384A 2003 Advertising and integrated brand promotion / | HF5821 O384A 2003 Advertising and integrated brand promotion / | HF5821 O384A 2003 Advertising and integrated brand promotion / | HF5821 O384A 2006 Advertising and integrated brand promotion / | HF5821 O384A 2009 Advertising and integrated brand promotion / | HF5821 S384E 1988 Essentials of advertising strategy |
Includes bibliographical references and indexes
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