Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel
By: Cagan, Jonathan.
Contributor(s): Vogel, Craig M.
Material type:
BookSeries: Financial Times Prentice Hall books.Publisher: Upper Saddle River, N.J. : Financial Times Prentice Hall, c2002Description: 302 p. : ill.ISBN: 0139696946.Call No.:
HF5415.153
C332C
Subject(s): NEW PRODUCTS | PRODUCTION PLANNING | PRODUCT MANAGEMENT | MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.153 C332C (Browse shelf) | Available | 200309230054 |
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| HF5415.153 อ223ส สุดยอดกลยุทธ์ | HF5415.153 B524P Product design and corporate strategy : managing the connection for competitive advantage | HF 5415.153 B726R Robert's rules of innovation : | HF5415.153 C332C Creating breakthrough products : | HF5415.153 C332C Creating breakthrough products : | HF 5415.153 C332C 2013 Creating breakthrough products : | HF5415.153 C666P Product leadership : creating and launching superior new products |
Includes bibliographical references and index
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