A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H., Jr.
Material type:
BookSeries: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 9th ed. , international ed.Description: 280 p. : ill.ISBN: 0071198717.Call No.:
HF5415.13
P473P 2003
Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 P473P 2003 (Browse shelf) | Available | 200310040027 |
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| HF5415.13 P473P 1997 A preface to marketing management / | HF5415.13 P473P 1997 A preface to marketing management / | HF5415.13 P473P 1997 A preface to marketing management / | HF5415.13 P473P 2003 A preface to marketing management / | HF5415.13 P473P 2003 A preface to marketing management / | HF5415.13 P477B 2002 Basic marketing : | HF5415.13 P477B 2002 Basic marketing : |
Includes bibliographical references and index
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