Strategic marketing : planning and control / Graeme Drummond, John Ensor
By: Drummond, Graeme.
Contributor(s): Ensor, John.
Material type:
BookSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 2002Edition: 2nd ed.Description: 304 p. : ill.ISBN: 0750652365.Call No.:
HF5415.135
D785S 2002
Subject(s): MARKETING -- MANAGEMENT | MARKETING -- DECISION MAKING | MARKETING -- PLANNINGGeneral Note: "Published in association with The Chartered Institute of Marketing"Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.135 D785S 2002 (Browse shelf) | Available | 200310280041 |
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"Published in association with The Chartered Institute of Marketing"
Includes bibliographical references and index
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