Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee
By: Kotler, Philip.
Contributor(s): Roberto, Ned | Lee, Nancy.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, c2002Edition: 2nd ed.Description: 438 p. : ill.ISBN: 0761924345.Call No.:
HF5414
K674S 2002
Subject(s): SOCIAL MARKETING | BEHAVIOR MODIFICATIONBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5414 K674S 2002 (Browse shelf) | Available | 200311050065 |
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| HF5414 E274A The art of cause marketing : | HF 5414 F736S Social marketing casebook / | HF5414 K674S 2002 Social marketing : | HF5414 K674S 2002 Social marketing : | HF5414 P424T 2011 Think before you engage : 100 questions to ask before starting a social media marketing campaign / | HF5414 P746B Brand spirit : how cause related marketing builds brands | HF5414 S282C Content to commerce : |
Includes bibliographical references and indexes
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