Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

By: Lamb, Charles W., Jr.
Contributor(s): Hair, Joseph F | McDaniel, Carl, Jr.
Material type: materialTypeLabelBookPublisher: Australia : South-Western/Thomson Learning, c2003Edition: 3rd ed.Description: 601 p. : col. ill. + 1 CD-ROM.ISBN: 0324113900.Call No.: HF5415 L352E 2003 Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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HF5415 L352E 2003 (Browse shelf) Available 200311120019
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HF5415 K877C 2014 Contemporary marketing / HF5415 K877M 1981 Marketing HF5415 L352E 2001 Essentials of marketing / HF5415 L352E 2003 Essentials of marketing / HF5415 L352E 2006 Essentials of marketing / HF5415 L352M 1998 Marketing HF5415 L352M 2000 Marketing

Includes bibliographical references and index

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