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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen

By: Storbacka, Kaj.
Contributor(s): Lehtinen, Jarmo R.
Material type: materialTypeLabelBookPublisher: Singapore : McGraw Hill, c2001Description: 160 p. : ill.ISBN: 0071206787.Call No.: HF5415.5 S767C Subject(s): CUSTOMER RELATIONS -- MANAGEMENT | CUSTOMER SERVICES -- MANAGEMENT | COMPETITIONBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.5 S767C (Browse shelf) Available 200312130066

Includes bibliographical references and index

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