Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
By: Lovelock, Christopher.
Contributor(s): Wirtz, Jochen.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 5th ed. , international ed.Description: 652 p. : ill., map.ISBN: 0131268465.Call No.:
HF5415.13
L683S 2004
Subject(s): MARKETING -- MANAGEMENT | PROFESSIONS -- MARKETING | SERVICE INDUSTRIES -- MARKETING | CUSTOMER SERVICES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 L683S 2004 (Browse shelf) | Available | 200801290061 | |
| Main Campus Book Shelves | HF5415.13 L683S 2004 (Browse shelf) | Checked out | 2024-08-05 | 200801290062 |
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Includes bibliographical references and indexes
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