Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
By: Perreault, William D., Jr.
Contributor(s): McCarthy, E. Jerome.
Material type:
BookPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Edition: 8th ed.Description: 592 p. : ill. (some col.) + 1 CD-ROM.ISBN: 0072894822.Call No.:
HF5415
P477E 2000
Subject(s): MARKETINGGeneral Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 P477E 2000 (Browse shelf) | Available | 200406170007 |
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| HF5415 N677H How to win in business : a guide to effective marketing | HF5415 P377S 2009 Strategic communications for nonprofit organizations : | HF5415 P444M 2008 Marketing without advertising / | HF5415 P477E 2000 Essentials of marketing : | HF5415 P477E 2000 Essentials of marketing : | HF5415 P477E 2010 Essentials of marketing : | HF5415 P477E 2010 Essentials of marketing : |
Includes index
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