Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer
By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 5th ed. , international ed.Description: 256 p. : ill.ISBN: 0070275475.Call No.: HF5415.13 L435A 2002 Subject(s): MARKETING -- UNITED STATES -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 L435A 2002 (Browse shelf) | Available | 200407020385 |
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Includes bibliographical references and index
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