Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes
By: Kotler, Philip.
Contributor(s): Trias de Bes, Fernando.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2003Description: 206 p. : ill.ISBN: 0471455164.Call No.:
HF5415.13
K674L
Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 K674L (Browse shelf) | Available | 200408050061 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.13 K674K Kotler on marketing : | HF5415.13 K674K Kotler on marketing : | HF5415.13 K674K Kotler on marketing : | HF5415.13 K674L Lateral marketing : | HF5415.13 K674L Lateral marketing : | HF5415.13 K674M Marketing management : | HF5415.13 K674M 1972 Marketing management : |
Includes bibliographical references and index
There are no comments for this item.