Advertising, promotion, & supplemental aspects of integrated marketing communications / Terence A. Shimp
By: Shimp, Terence A.
Material type: BookPublisher: Australia : Thomson/South-Western, c2003Edition: 6th ed.Description: 650 p. : ill. (some col.).ISBN: 0030352711.Call No.: HF 5415.123 S545A 2003 Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF 5415.123 S545A 2003 (Browse shelf) | Available | 200801250036 |
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HF5415.123 S384N The new marketing paradigm : | HF5415.123 S387R The rise of consumer power : | HF5415.123 S545A 2000 Advertising promotion : | HF 5415.123 S545A 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF 5415.123 S545A 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF 5415.123 S545A 2003 Advertising, promotion, & supplemental aspects of integrated marketing communications / | HF5415.123 S545I 2007 Integrated marketing communications in advertising and promotion / |
Includes bibliographical references and indexes
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